Will Paterson Design Studio is a leading boutique studio for the creation of best-in-class logo design and brand identity.



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We educate people about their brand stories, identity, design and business. Through creative excellence, we transform brands into sustainable success stories that inspire customers and employees alike.

We are proud to have worked with these amazing brands

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Adobe LogoInstagram LogoScrawl Box LogoSkillshare LogoJani Logo
Skillshare Logo

Will Paterson is a leading Graphic Designer and Content Creator who specialises in logo design, hand lettering, brand identity and videography.

With more than 10 years of experience, Will has produced high-quality content for hundreds of clients, ranging from FTSE-listed corporations to SMEs.

Will is a world-renowned designer whose YouTube videos and tutorials have amassed over 50 million views since it’s launch, inspiring and equipping designers all around the world to hone and develop their skills.

Our Work
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Iron Oak Outdoors
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Meet The Team
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An image of Will Paterson

Will Paterson

Creative Director

Will is a creative director, designer, branding expert and YouTuber. He’s been designing for over a decade, beginning as a freelance artist to now being the proud owner of our design agency, based in the North East of England. He loves creating memorable, unique branding for companies as well as YouTube videos to help people level up their own design skills and knowledge.

An image of Naomi Paterson

Naomi Paterson

Administrative Director

Naomi is a company director and organises all things admin on the team. She will be the one who you get in touch with when you fill out an enquiry form. She’s not a designer but will always give her honest opinions on Will’s work, which makes her his biggest critic, but she gets away with it as she’s also his wife!

An image of Jimmy Kitson

Jimmy Kitson

Graphic Designer / Content Strategist

Jim is a Graphic Designer and Content Strategist. He joined the team in 2022 bringing with him a host of knowledge and skills when it comes to design, animation and web design. He’s won various design competitions and studied graphic design at University. His favourite part of design projects is the ideation stage and working on concepts to show clients.

Our client's feedback is important for us
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“ I would absolutely recommend him to anyone looking to seriously invest in their brand identity and logo design – 10/10. ”
James Jani, YouTube Creator
“ Will Paterson’s team were incredibly detailed, thorough, and robust. Often with design projects, you get just that, a design, but their expertise in developing brands at all different stages really sets them apart and guides you on the “bigger picture” and the critical role each design element plays.

Highly professional, incredibly responsive all while helping us discover our brand identity. Best business decision we've made.”
Chelsea Drake, Co-Owner at Raspaderia
“ Will helped us craft a new brand identity based on our business objectives and the kind of clients we want to attract. He's helped us come up with a new company name that really resembles us and will appeal to our target clients ... ”
Soraya Farrag, Founder & Director at Mosaic
“ I am so delighted with the whole experience of working with you.
The logo you made me is world-class and the design process (which isn’t always easy for an agile entrepreneur) was supportive, responsive and insightful.
You listened well, heard what I needed and delivered- in spades!
I couldn’t recommend your service higher - you’re an incredibly talented and professional couple! Wishing you every success. ”
Julia Silver, Founder & Director at Qualified Tutor
“ Working with Will and Naomi on our logo was an exceptionally positive experience from start to finish. Will is a consummate professional at his craft and this manifested itself in the awesome final result we received. I would highly recommend anyone looking for a custom logo to allow Will to create you something unique that will stand out from the rest and help your business thrive as it has ours. Will and Naomi are not only professional but they are kind, patient, and wonderful people to work with. Contact them today! ”
Tim Brooks, Co-Owner at Brooks Molds
Fun Trivia
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Years Design Experience

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Views on YouTube

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Coffees consumed

* A slight exaggeration on the coffee statistic. However, we do like coffee to fuel our creative processes.
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