Liflo

Liflo is a brand new coconut protein water beverage launching in the US in 2026. They commissioned the team to create a standout visual identity, focused on health, productivity and feel good nostalgia.

Designing Nostaligia

An amazingly fun project to be part of, we did some great workshops with Justin and his team, discussing naming options, visuals, flavour profiles and the benefits of the drinks. As part of this project, we also created their can designs - beginning with Strawberry and Watermelon and also Mango Passionfruit, previous designs were too colour-heavy and came across as too sugary, which we mitigated with more muted, farm-style colours and a friendly, rounded logotype.

Brought to life by Justin Boflex Bohannon, Liflo offers a healthier, mindful drink choice without the sugar, colours and caffeine that typically dominate the refrigerator aisles.

Making It Clear

Knowing where their brand is headed and the flavours they are developing was key to create a repeatable system for them - while maintaining a clear, core brand identity. 

Let us maximise your company’s potential.

We educate people about their brand stories, identity, design and business. Through creative excellence, we transform brands into sustainable success stories that inspire customers and employees alike.

We educate people about their brand stories, identity, design and business. Through creative excellence, we transform brands into sustainable success stories that inspire customers and employees alike.

Copyright © 2025 William Paterson. All rights reserved. Paterson Design LTD, company number 11815124. Registered in England and Wales. 7 Bailey Court, Colburn Business Park, DL9 4QL. VAT number 361 163 127.