Magic
Magic allows people and businesses to generate high-quality bespoke content for social media, e-commerce and beyond to assist with marketing and give their products/brand more engaging visibility in a very visual world.
Pioneering AI Technology
Magic are at the cutting edge of AI technology, enabling anyone to create 3D and CGI content with the click of a button - something only those who know how to use 3D software would have previously been able to do.
The Magic team are wizards at what they do - growing exponentially, their brand is quickly becoming a leader in the AI space, and we had a great time creating the branding for them to suit their goals and set them apart from the generic and dull tech brands by creating something with a little more zing.
The Magicon
We incorporated a nod to the widely-used AI star symbol within the logo while also shortening their name, making Magic the essence of their brand. Having a bespoke hand-crafted logotype was key in this design project, as Magic is a tool for humans to create their own magic - without a huge barrier to creativity that was previously there.
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Copyright © 2025 William Paterson. All rights reserved. Paterson Design LTD, company number 11815124. Registered in England and Wales. 7 Bailey Court, Colburn Business Park, DL9 4QL. VAT number 361 163 127.