Set of horizontal Krezi automotive posters on a long wall

Krezi

Krezi is a new brand in the automotive industry. The essence of Krezi is to be the go-to place for design, engineering and emotional driving experiences - making cars and vans exciting and desirable as a premium modification specialist.

People walking next to a large, lit up poster of a white car photo composite
Modern key fob with engraved logo
Black floor sign with Krezi logo and branded messaging

Fast Moving Design

This luxury logo needed to work in various areas of the vehicles, including being embroidered onto seats, on the front grille, steering wheel, online and more. 

As well as the primary logo for Krezi, we worked with the Krezi team to develop their vision for both the RoadBlaze and SportBlaze models while keeping them within the Krezi brand style, something we think worked really well.

Close-up, dark gray car wheel with an engraved logo
Close-up of a silver logo next to a car's tail light
Laptop and monitor on a desk with large photography light behind them

Close-up, gridded sketchbook of various logo pencil sketches

Let us maximise your company’s potential.

We educate people about their brand stories, identity, design and business. Through creative excellence, we transform brands into sustainable success stories that inspire customers and employees alike.

Copyright © 2026 William Paterson. All rights reserved. Paterson Design LTD, company number 11815124. Registered in England and Wales. 7 Bailey Court, Colburn Business Park, DL9 4QL. VAT number 361 163 127.

Copyright © 2026 William Paterson. All rights reserved. Paterson Design LTD, company number 11815124. Registered in England and Wales. 7 Bailey Court, Colburn Business Park, DL9 4QL. VAT number 361 163 127.

Copyright © 2026 William Paterson. All rights reserved. Paterson Design LTD, company number 11815124. Registered in England and Wales. 7 Bailey Court, Colburn Business Park, DL9 4QL. VAT number 361 163 127.

Copyright © 2026 William Paterson. All rights reserved. Paterson Design LTD, company number 11815124. Registered in England and Wales. 7 Bailey Court, Colburn Business Park, DL9 4QL. VAT number 361 163 127.