Lyflo
Lyflo is on a mission to fuel your body in a convenient and delicious way. Launching in the US in 2026, their protein water beverages are packed with goodness and hydration; helping anyone reach their protein and nutrient goals more easily. Our team were thrilled to help Lyflo create a standout visual identity system, focused on wellness and feel-good nostalgia to empower their audience to live a strong and healthier life.
Designing Nostaligia
This was an amazingly fun project. We worked through some great workshops with Justin and his team, discussing brand strategy, naming options, visuals, flavour profiles and the benefits Lyflo would have for their audience.
Brought to life by Justin Boflex Bohannon, Lyflo offers a healthier, mindful drink choice without the sugar, dairy, and caffeine that typically dominate the refrigerator aisles.
Making It Clear
Knowing where their brand is headed and the flavours they are developing was key to create a repeatable system for them - while maintaining a clear, core brand identity. We struck the right balance between energy and wellness when we crafted a palette of muted, earthy colours for backgrounds and saturated colours for fruits. This, combined with a simultaneously friendly and bold logotype has created a unique visual identiy for Lyflo that allows them to stand out on the shelves.
