Federico Torre

Chelsea Drake




Will Paterson
Jimmy Kitson
Sam Moor

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Project Summary

What if food truck treats could be both delicious and all-natural?It sounds impossible, but Raspaderia have made it into a reality!

Using natural ingredients that are indigenous to Texas they serve quality shaved ice without any of the nasties, with a focus on unique and interesting flavours to tickle the tastebuds of all those lucky enough to get hold of one!

To match their zesty and innovative approach to the world of frozen treats we needed to create a brand identity that would encompass their ethos and make a bold, fresh statement that would make their brand stand out as an oasis against a sea of greasy burger vans.

Statement colours, snazzy patterns and a retro-yet-modern logo were all part of this full brand identity project, complete with a vehicle wrap, brand guidelines and font suggestion to tie the brand together with a neat, frozen bow!

“ Will Paterson’s team were incredibly detailed, thorough, and robust. Often with design projects, you get just that, a design, but their expertise in developing brands at all different stages really sets them apart and guides you on the “bigger picture” and the critical role each design element plays.

Highly professional, incredibly responsive all while helping us discover our brand identity. Best business decision we've made."
Chelsea Drake, Co-Owner at Raspaderia
“ Will and his team have also done a fantastic job with the logo and brand asset design. Our company combines consultancy work with more creative projects, so we needed assets that would reflect our brand personality, help us gain the trust of our corporate clients, while also bringing in some of our fun and edgy side into the mix. Will has been able to find the perfect balance between the two, and we're incredibly pleased with what he has created for us.
Overall, it's been a pleasure working with Will and his team and we would highly recommend them to anyone!"
Soraya Farrag, Founder/Director at Mosaic
“ Paterson Design ended up knowing what I wanted even more than I knew myself! My new logo is fantastic and not something I’ll be changing anytime soon! They’ve done such a good job I probably won’t ever need them again!
Scott Forrest, Owner at Forrest Driver Training
“ Working with Will was an absolute pleasure from start to finish. Not only did he provide exceptional help and understanding when it came to my brand vision and goals, he was also able to execute that vision above and beyond what I was expecting. It genuinely felt like Will was equally invested in wanting to create a great logo and overall brand identity for me as I was – something I think is very hard to find. He was also remarkably patient throughout the process, guiding me through anything that I was unsure about or needed time to think on.I would absolutely recommend him to anyone looking to seriously invest in their brand identity and logo design – 10/10."
James Jani, YouTube Creator
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