Soraya Farrag


Brand Identity
Logo Design
Logo Animation
Business Card Design


Will Paterson
Jimmy Kitson
Sam Moor

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Project Summary

Mosaic reached out to us at a crossroad in their journey. As an established business that had evolved significantly since its launch, we were able to create a fresh brand identity for them along with a new name to match and give a clear direction for the brand moving forwards.

Their new brand identity is ideal for their target clients and gives a sense of reliability, trustworthiness and a much more professional feel overall while still being playful enough to showcase their creative side and fun personalities, the brand identity itself being a perfect mosaic of their multifaceted company.

Having a logo that also works exceptionally well as a pattern was a key feature in the design process, giving them the freedom to create packaging, wall art, social media posts and stationary featuring the work in a clean and clever way.

“ Will Paterson’s team were incredibly detailed, thorough, and robust. Often with design projects, you get just that, a design, but their expertise in developing brands at all different stages really sets them apart and guides you on the “bigger picture” and the critical role each design element plays.

Highly professional, incredibly responsive all while helping us discover our brand identity. Best business decision we've made."
Chelsea Drake, Co-Owner at Raspaderia
“ Will and his team have also done a fantastic job with the logo and brand asset design. Our company combines consultancy work with more creative projects, so we needed assets that would reflect our brand personality, help us gain the trust of our corporate clients, while also bringing in some of our fun and edgy side into the mix. Will has been able to find the perfect balance between the two, and we're incredibly pleased with what he has created for us.
Overall, it's been a pleasure working with Will and his team and we would highly recommend them to anyone!"
Soraya Farrag, Founder/Director at Mosaic
“ Paterson Design ended up knowing what I wanted even more than I knew myself! My new logo is fantastic and not something I’ll be changing anytime soon! They’ve done such a good job I probably won’t ever need them again!
Scott Forrest, Owner at Forrest Driver Training
“ Working with Will was an absolute pleasure from start to finish. Not only did he provide exceptional help and understanding when it came to my brand vision and goals, he was also able to execute that vision above and beyond what I was expecting. It genuinely felt like Will was equally invested in wanting to create a great logo and overall brand identity for me as I was – something I think is very hard to find. He was also remarkably patient throughout the process, guiding me through anything that I was unsure about or needed time to think on.I would absolutely recommend him to anyone looking to seriously invest in their brand identity and logo design – 10/10."
James Jani, YouTube Creator
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