James Jani


Logo Design
Logo Animation


Will Paterson
Jimmy Kitson

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Project Summary

James Jani is a YouTube creator who does deep dives into more of the darker side of things we sometimes only see the surface of. His videos have amassed over 33 million views and recently hit the huge milestone of 1M subscribers! He’s looked into some of the more concerning elements of megachurches, scammers, bitcoin and get-rich-quick gurus to name a few and presents his findings in engaging, storytelling documentary-style videos on his platform.

James recently reached out to us in search of something else - a new brand to suit his style in order to show Jani as a brand he could be proud of as an extension of himself as a content creator. Will and James workshopped through various elements once the project was underway, discussing the name, brand identity, key recognisable features and how James wanted his brand to feel, and from there the brand began to come to life. We’re very proud of the brand we’ve created for him, and his audience like it too!

“ Will Paterson’s team were incredibly detailed, thorough, and robust. Often with design projects, you get just that, a design, but their expertise in developing brands at all different stages really sets them apart and guides you on the “bigger picture” and the critical role each design element plays.

Highly professional, incredibly responsive all while helping us discover our brand identity. Best business decision we've made."
Chelsea Drake, Co-Owner at Raspaderia
“ Will and his team have also done a fantastic job with the logo and brand asset design. Our company combines consultancy work with more creative projects, so we needed assets that would reflect our brand personality, help us gain the trust of our corporate clients, while also bringing in some of our fun and edgy side into the mix. Will has been able to find the perfect balance between the two, and we're incredibly pleased with what he has created for us.
Overall, it's been a pleasure working with Will and his team and we would highly recommend them to anyone!"
Soraya Farrag, Founder/Director at Mosaic
“ Paterson Design ended up knowing what I wanted even more than I knew myself! My new logo is fantastic and not something I’ll be changing anytime soon! They’ve done such a good job I probably won’t ever need them again!
Scott Forrest, Owner at Forrest Driver Training
“ Working with Will was an absolute pleasure from start to finish. Not only did he provide exceptional help and understanding when it came to my brand vision and goals, he was also able to execute that vision above and beyond what I was expecting. It genuinely felt like Will was equally invested in wanting to create a great logo and overall brand identity for me as I was – something I think is very hard to find. He was also remarkably patient throughout the process, guiding me through anything that I was unsure about or needed time to think on.I would absolutely recommend him to anyone looking to seriously invest in their brand identity and logo design – 10/10."
James Jani, YouTube Creator
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