James Jani


Logo Design
Logo Animation




Will Paterson
Jimmy Kitson

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Project Summary

James Jani is a YouTube creator who does deep dives into more of the darker side of things we sometimes only see the surface of. His videos have amassed over 33 million views and recently hit the huge milestone of 1M subscribers! He’s looked into some of the more concerning elements of megachurches, scammers, bitcoin and get-rich-quick gurus to name a few and presents his findings in engaging, storytelling documentary-style videos on his platform.

James recently reached out to us in search of something else - a new brand to suit his style in order to show Jani as a brand he could be proud of as an extension of himself as a content creator. Will and James workshopped through various elements once the project was underway, discussing the name, brand identity, key recognisable features and how James wanted his brand to feel, and from there the brand began to come to life. We’re very proud of the brand we’ve created for him, and his audience like it too!

“ Will Paterson’s team were incredibly detailed, thorough, and robust. Often with design projects, you get just that, a design, but their expertise in developing brands at all different stages really sets them apart and guides you on the “bigger picture” and the critical role each design element plays.

Highly professional, incredibly responsive all while helping us discover our brand identity. Best business decision we've made."
Chelsea Drake, Co-Owner at Raspaderia
“ Working with Will was an absolute pleasure from start to finish. Not only did he provide exceptional help and understanding when it came to my brand vision and goals, he was also able to execute that vision above and beyond what I was expecting. It genuinely felt like Will was equally invested in wanting to create a great logo and overall brand identity for me as I was – something I think is very hard to find. He was also remarkably patient throughout the process, guiding me through anything that I was unsure about or needed time to think on.I would absolutely recommend him to anyone looking to seriously invest in their brand identity and logo design – 10/10."
James Jani, YouTube Creator
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