Iron Oak Outdoors

Iron Oak Outdoors


Timothy Owen


Logo Design


Jimmy Kitson
Will Paterson

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Project Summary

Iron Oak Outdoors is a new company specialising in premium outdoor gear. Their target market being primarily men aged 18 - 40 who love being out in the wilderness. The company is in the process of developing their brand identity and commissioned us to design a professional logo to represent their brand and values. The goal of this project was to create a logo that was premium, contemporary and masculine while avoiding the cliché of using tree imagery.

The main icon is comprised of a shield, mountain peak and map pin. The overall form of the icon was created in a way to also represent an acorn to tie in with the company name. The colours were carefully selected to reflect both prestige and nature. The typeface selected contains a heavy weighted sans-serif and slab serif which was used to make the logo feel more masculine.

“ Will Paterson’s team were incredibly detailed, thorough, and robust. Often with design projects, you get just that, a design, but their expertise in developing brands at all different stages really sets them apart and guides you on the “bigger picture” and the critical role each design element plays.

Highly professional, incredibly responsive all while helping us discover our brand identity. Best business decision we've made."
Chelsea Drake, Co-Owner at Raspaderia
“ Will and his team have also done a fantastic job with the logo and brand asset design. Our company combines consultancy work with more creative projects, so we needed assets that would reflect our brand personality, help us gain the trust of our corporate clients, while also bringing in some of our fun and edgy side into the mix. Will has been able to find the perfect balance between the two, and we're incredibly pleased with what he has created for us.
Overall, it's been a pleasure working with Will and his team and we would highly recommend them to anyone!"
Soraya Farrag, Founder/Director at Mosaic
“ Paterson Design ended up knowing what I wanted even more than I knew myself! My new logo is fantastic and not something I’ll be changing anytime soon! They’ve done such a good job I probably won’t ever need them again!
Scott Forrest, Owner at Forrest Driver Training
“ Working with Will was an absolute pleasure from start to finish. Not only did he provide exceptional help and understanding when it came to my brand vision and goals, he was also able to execute that vision above and beyond what I was expecting. It genuinely felt like Will was equally invested in wanting to create a great logo and overall brand identity for me as I was – something I think is very hard to find. He was also remarkably patient throughout the process, guiding me through anything that I was unsure about or needed time to think on.I would absolutely recommend him to anyone looking to seriously invest in their brand identity and logo design – 10/10."
James Jani, YouTube Creator
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